All Articles

March 3, 2025

✨Best practices for using the diary method in user research | Poocho

Discover the top best practices for using the diary method in user research. Learn how to collect meaningful insights, engage participants, and improve your study results.

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Participant recruitment

March 3, 2025

✨How do you find the perfect study participants on LinkedIn?

Looking for study participants on LinkedIn? Discover expert tips to find and connect with the right professionals for your research—no Premium needed! 😉

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User research, In-depth interviews

March 3, 2025

✨How to build rapport in your first online interview | Poocho

Learn proven ways to build rapport in your first online interview. Make participants feel comfortable, encourage honest sharing, and improve the quality of insights.

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In-depth interviews, User research

March 3, 2025

✨How to Build Confidence in Your First Participant Interview?

Nervous about your first participant interview? Learn expert tips on building confidence, engaging participants, and conducting effective research interviews.

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Resources

February 27, 2025

✨User research methods we swear by

The hottest methods to take you from research rookie to rockstar.

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Resources

February 27, 2025

✨Our favourite research analysis platforms

4 essential products for a holistic research analysis toolkit.

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Resources

February 27, 2025

✨Trend Alert: How can brands up their user research game with AI?

Tips on leveraging the newest tech in your research process.

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Resources

February 27, 2025

✨What did recruitment outreach across two cities teach me about “culture”?

Observing buyer behavior can sometimes lead to overlooking socio-cultural factors, which are crucial influences on consumers' choices.

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Resources

February 27, 2025

✨What is the significance of informed consent?

Your guide to getting the very basics of user research right.

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Resources

February 26, 2025

✨How can personas help you find your target audience?

A walkthrough of how personas help for laser-targeted marketing campaigns

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Resources

February 27, 2025

✨How can Instagram help you recruit research participants?

Looking for a large consumer base for recruitment? Instagram has you covered! Here are some techniques we learnt from our own recruitment process on this platform.

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Resources

February 26, 2025

✨What’s the difference between basic and applied research?

This article discusses the contrasting nature of basic and applied research. Basic research aims to expand theoretical knowledge, while applied research focuses on practical problem-solving.

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Resources

February 27, 2025

✨How do you recruit for User Research?

Getting the right participant for a study is integral to the success of user research companies. Let's answer some big questions about recruiting.

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Resources

February 27, 2025

✨What should you avoid when framing research questions?

Crafting the right research questions is the cornerstone of any successful research endeavor. But do you know what not to ask?

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Resources

February 27, 2025

✨What is empathy mapping and how do I do it?

Empathy is the key to understanding your customers and their needs. One of the widely used templates for practicing empathy in user research is the empathy map.

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Resources

February 27, 2025

✨What are the pros and cons of focus group discussions?

Assessing the Advantages and Disadvantages of the FGD Methodology.

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Resources

February 27, 2025

✨What are the steps to design a research study?

Whether using advanced tools like Miro and Notion or simpler ones like Google, the article stresses the need for a thoughtful approach and teamwork to make research better.

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Resources

February 27, 2025

✨Thinking about a career in UX Research?

Landing a UX research internship or job involves a strategic approach and a blend of skills that go beyond mere qualifications.

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Resources

February 27, 2025

✨How might Miro help you decode your brand’s value proposition?

In the digital world, engaging landing pages are crucial for conversions. Miro, an online whiteboard platform, is an effective tool for refining these pages. Researchers can conduct interactive sessions with participants on Miro to gather feedback and improve key landing page elements.

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Resources

February 27, 2025

✨What do Figma, Miro and Notion have in common? We asked 4 power users.

Taking a look at how collaboration takes center-stage in modern workflows

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Resources

February 27, 2025

✨5 UXR agencies in India to check out

UXR firms in India aid businesses to stay ahead in the digital race by deciphering user behavior and preferences with precision. Here are some relevant UXR companies that are shaping the future of user-centric design in India's tech landscape.

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Resources

February 27, 2025

✨What is evaluative research in the product development world?

Evaluative research is a vital tool to create a product or implement a project that meets its goals and is effective in the real world. Whether it's through improving user experience, understanding market needs, or guiding strategic decisions, it is an indispensable part of the process and beyond.

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Resources

February 27, 2025

✨How do you build an insight statement?

Insight statements effectively communicate research highlights, revealing user behaviours and unmet needs. Generating insights necessitates a deep grasp and objective observation free of biases.

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Resources

February 27, 2025

✨Observation vs Insight: How are they different?

User experience research is crucial for validating ideas and understanding user needs. It's important to differentiate between observations and insights to make informed decisions. Insights, which reveal deeper motivations and unmet needs, drive better UX design outcomes.

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Resources

February 27, 2025

✨ Understanding User Journeys: A Blueprint

A user journey in qualitative research maps how people interact with a product or service, from trigger to post-action. Researchers gather insights by observing behaviors and talking to users. Poocho’s template outlines key stages, helping businesses design products that better meet user needs.

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Resources

February 27, 2025

✨How can card sorting help with brand research?

Card sorting helps companies understand customer perceptions by categorizing brand elements like features and values. This reveals themes and associations, refining brand messaging and positioning. It offers valuable insights by aiding in informed decisions and fostering growth.

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Resources

February 27, 2025

✨How can unmoderated studies help uncover brand perception?

Unmoderated studies offer a scalable way to uncover brand perception by capturing authentic consumer feedback without the influence of a moderator.

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Resources

February 27, 2025

✨How is AI revolutionizing consumer data analytics for designers?

Consumer insights are crucial for businesses to understand customer preferences and behaviors. AI, with its machine learning power, helps collect, organize, and analyze vast data efficiently. This insight partnership enhances decision-making and boosts competitiveness in the market.

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Resources

February 27, 2025

✨Essential questions to decode your user's journey and improve engagement

Unpacking how users find and engage with your product is a goldmine of insights. From the first spark of interest to recommending it to others, each step reveals what makes them tick. Here’s a quick guide to help you make your product even better.

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Resources

February 27, 2025

✨Why is participant diversity in research important?

Learn why participant diversity in research is important for better results, ethical practices, and real-world impact with examples from Apple, Google, and more.

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Resources

February 27, 2025

✨What are some common mistakes in user research and how to avoid them?

Mistakes in qualitative research, like biased questions, incomplete data, and ignoring context in IDIs, FGDs, and Diary Studies, lead to flawed conclusions and unreliable outcomes. Addressing these ensures findings are accurate, reliable, and reflective of genuine user experiences.

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Resources

February 27, 2025

✨The future of UX Research in India: 5 trends to watch for in 2025

The future of UX research in India lies in understanding its growing, diverse digital audience. Here are 5 trends UX researchers should consider as we approach 2025. Businesses embracing these shifts will stay competitive and connect meaningfully with users across India’s vast and varied landscape.

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All Blogs

✨Best practices for using the diary method in user research | Poocho

✨How do you find the perfect study participants on LinkedIn?

✨How to build rapport in your first online interview | Poocho

✨How to Build Confidence in Your First Participant Interview?

✨User research methods we swear by

✨Our favourite research analysis platforms

✨Trend Alert: How can brands up their user research game with AI?

✨What did recruitment outreach across two cities teach me about “culture”?

✨What is the significance of informed consent?

✨How can personas help you find your target audience?

✨How can Instagram help you recruit research participants?

✨What’s the difference between basic and applied research?

✨How do you recruit for User Research?

✨What should you avoid when framing research questions?

✨What is empathy mapping and how do I do it?

✨What are the pros and cons of focus group discussions?

✨What are the steps to design a research study?

✨Thinking about a career in UX Research?

✨How might Miro help you decode your brand’s value proposition?

✨What do Figma, Miro and Notion have in common? We asked 4 power users.

✨5 UXR agencies in India to check out

✨What is evaluative research in the product development world?

✨How do you build an insight statement?

✨Observation vs Insight: How are they different?

✨ Understanding User Journeys: A Blueprint

✨How can card sorting help with brand research?

✨How can unmoderated studies help uncover brand perception?

✨How is AI revolutionizing consumer data analytics for designers?

✨Essential questions to decode your user's journey and improve engagement

✨Why is participant diversity in research important?

✨What are some common mistakes in user research and how to avoid them?

✨The future of UX Research in India: 5 trends to watch for in 2025

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