Insights & Analysis

✨How do you build an insight statement?

Insight statements effectively communicate research highlights, revealing user behaviours and unmet needs. Generating insights necessitates a deep grasp and objective observation free of biases.

No items found.

Insight statements help us to create solutions that truly resonate with users. Navigating these revelations has been both an art and a science for me, with each revelation creating anticipation for what comes next.

Why do they matter? They are more than just words on paper; they serve as the foundation for genuine transformation. They effectively communicate research highlights, revealing user behaviours and unmet needs. Generating insights necessitates a deep grasp and objective observation free of biases. To develop insights, extract findings, summarise important themes, do research validation, iteratively refine, and effectively communicate with stakeholders. Mastering insightful statements helps to create user-centred solutions with a significant impact.

Insight statements are important to arrive at our “how might we” statements and shape up our personas but extracting them out of the key themes or derivations can sometimes feel tricky and overwhelming.

What often helps me is a quick refresher to remind myself what they are, why are they important and how to unearth them. 

Before we take a deep dive into how to write an insight statement, let's take a step back to understand why insight statements are important and why generating them is a skill. Insight statements efficiently articulate the highlights or voluble leanings that emerge from the research. They inform and inspire, a good insight reveals phenomena, patterns of behaviours, common motivations or other such information that point towards a user's unmet needs or towards a solution that resolves them based on which phase of the research process one is in.

 They act as the foundational pillars to effectively making a positive change. They are generated through a thorough understanding eliminating any chances of flawed or superficial assumptions influencing the outcomes. generating insights requires one to keenly observe- and keep biases and assumptions away. A wholesome insight should be informed by the content, meanings, culture and behaviours of the user.

Now that we've further explored what insights are, let's take a look into how to generate some:

Step 1: Download your findings and identify your key themes. 

💡Protip: Downloading and synthesizing is always fun when you do it with your team.

Step 2: Try to summarize your key themes in one sentence. The focus should be on presenting the crux or the core insight statement. 

💡And this is where I highly recommend IDEO's insight checklist worksheet

Step 3: Validate your insights through further research or testing. It's essential to ensure that your insights accurately reflect the user's needs and behaviours. This can involve conducting additional interviews, surveys, or usability tests to confirm your findings.

Step 4: Refine and iterate on your insight statements. Don't be afraid to revisit and revise your statements as you gain more understanding or uncover new information. The goal is to create insightful statements that truly capture the essence of the user experience.

Step 5: Share your insights with stakeholders and team members. Effective communication of insights is crucial for driving decision-making and informing product development strategies. Present your insights clearly and compellingly, emphasizing the implications for design and innovation.

By following these steps and honing your skills in generating insightful statements, you can contribute significantly to creating user-centred solutions that meet real-world needs and drive meaningful impact.

💆🏽♀️Want to make the process of gathering insights easier? Let us help.

Cover photo by Kindel Media

SPOTLIGHT
Insights from the most recent consumer transcript added to our database
Last question, which apps on your smartphone do you think you can’t live without?
In my life there are different priorities currently...usually my social media is very active , but since I am thinking about my career right now, I’ve turned off my notifications... I like Facebook, Instagram, and a bit of Whatsapp...for shopping I use Myntra, Flipkart, Amazon, Meesho...in games, there is a game called Beach war, and Pubg of course...I joined Facebook in 2012, but 2013 is when I started coming on more actively. Facebook has news feed...what is happening around us...those things, pages that tell you what all is happening...I look at those.
Can you take me through your schooling and college experience a little in-depth?
If I talk about my study schedule as to how I was, I was in another school till class 3 in a Hindi medium school (Adarsh Shiksha Niketan school), I was not at all into studying - wouldn’t study at all. Then, in 2006 my father enrolled me in an English medium school....there were exams in every term... I came first in all three terms. Everyone supported me a lot... my father, my teachers...because to change from a Hindi medium school to an English was a very hard thing to do. I really struggled...I did a lot of labour work, as i became a success...my confidence level rose as well. In 11th and 12th, there wasn’t an option for English medium school, so I had to enrol in a Hindi medium school, and took English coaching on the side, studied and gave my exam I got 66 percent  .  Then there was an option for B.Sc (Bachelors in Science), but I knew I wouldn’t understand much of it... so its better if I do BCA (Bachelors in Computer Applications). I did 3 years of college for BCA...I did a lot of coding which I really liked, so I came back and I did but there were some parts of coding which I didn’t want to do...so in the 2 years I realised that it wasn’t for me. After completing 2 years of it, I wanted to get into teaching which is why I did Diploma in education Elementary education. I decided that I don’t want to teach in a private school, I want to teach in a government college for unprivileged kids. Either I am able to do this or turn to having my own start-up.
What else do you get up to online?
I love watching web-series and movies, so when any new movie or web-series comes, I first read about the what the movie is based on then I watch the movie. For example , there is a movie or a web-series , I search the name on google and it shows the cast, the story...so I read the whole thing. Then I get to know and understand what the motto is to make the movie. If I like what I read only then I go and watch it. Also no matter how good the start is or the story , If I don’t vibe with it in the beginning...then I don’t vibe with the movie as a whole. ...have you always done this, or just with movies and web-series ? I have started doing this for 3 years and at first I would watch movies through the day, but then work would come to me out of the blue therefore there would be distractions... so my system is that If you ever watch a movie , watch it with full dedication and only then would you have fun. ...so after that do you download it, or do you watch it online on a platform?  I watch online if it is available... the rest I haven’t gotten the subscription. The thing is that I’m a student right now, can’t afford to spend, I have to save up. When you start earning only then I can think to spend... I don’t have the money right now , when i do have it then i will surely do it, when I earn well.
CATEGORIES

Read more