Poocho

✨Why is participant diversity in research important?

Learn why participant diversity in research is important for better results, ethical practices, and real-world impact with examples from Apple, Google, and more.

Nimisha Raizada

November 14, 2024

In-Depth Interviews

✨How can Instagram help you recruit research participants?

Looking for a large consumer base for recruitment? Instagram has you covered! Here are some techniques we learnt from our own recruitment process on this platform.

Prakriti Kumar

February 15, 2024

In-Depth Interviews

✨What is the significance of informed consent?

Your guide to getting the very basics of user research right.

Ananya Mavinkurve

January 18, 2024

In-Depth Interviews

✨What did recruitment outreach across two cities teach me about “culture”?

Observing buyer behavior can sometimes lead to overlooking socio-cultural factors, which are crucial influences on consumers' choices.

Tarushi Mohan

January 4, 2024

In-Depth Interviews

✨How do you find the perfect study participants on LinkedIn?

Looking for study participants on LinkedIn? Discover expert tips to find and connect with the right professionals for your research—no Premium needed! 😉

Prakriti Kumar

October 12, 2023

In-Depth Interviews

✨How to build rapport in your first online interview | Poocho

Learn proven ways to build rapport in your first online interview. Make participants feel comfortable, encourage honest sharing, and improve the quality of insights.

Tarushi Mohan

September 14, 2023

In-Depth Interviews

✨How to Build Confidence in Your First Participant Interview?

Nervous about your first participant interview? Learn expert tips on building confidence, engaging participants, and conducting effective research interviews.

Tarushi Mohan

August 17, 2023