Your savvy research assistant is here. Check out Poocho Studio.
About Poocho
Back in 2016, one of our founders was deep in consulting work and kept hitting a snag: finding the right people for research. The only solution was hustle to find the first few good people. And then pray for referrals to work their magic.
Fast forward to 2020, when our team laid the groundwork for Poocho in Mumbai, India. For three years, we listened closely to brand and product researchers, learning exactly what they needed to connect with the perfect participants.
Our engineers rolled up their sleeves, and by 2024, Poocho Recruit was ready: a platform that makes finding the perfect research participants feel like a breeze.
But we didn’t stop there.
As we grew, our clients told us they wanted more than just connections. They were hungry for deeper insights to guide their decisions. That’s why, six months later, Poocho Studio was born: our analysis arm that digs into the data, spots trends, and delivers clarity to fuel smarter decisions.
Our mission? Make the platform dead simple for anyone to use and reuse.
Whether you’re exploring user behaviors, testing concepts, or building insights from the ground up, Poocho’s got your back. We’re all about helping you connect with real people and turn their stories into answers that matter.
Smoke House Deli, part of the Impresario chain of restaurants, wanted to get in the minds of its Mumbai customers in order to better service them. We used personas to decode what makes their brand tick and how Smoke House can attract more future loyalists.
Caratlane, a major player in the lightweight gold jewellery category enlisted our help to unpack the cultural nuances behind women and jewellery-buying in two culturally distinct Indian cities.
