Poocho

✨How can unmoderated studies help uncover brand perception?

Unmoderated studies offer a scalable way to uncover brand perception by capturing authentic consumer feedback without the influence of a moderator.

Tarushi Mohan

September 26, 2024

Qualitative Research

✨Observation vs Insight: How are they different?

User experience research is crucial for validating ideas and understanding user needs. It's important to differentiate between observations and insights to make informed decisions. Insights, which reveal deeper motivations and unmet needs, drive better UX design outcomes.

Yeshaswini Parime

August 15, 2024

Qualitative Research

✨How do you build an insight statement?

Insight statements effectively communicate research highlights, revealing user behaviours and unmet needs. Generating insights necessitates a deep grasp and objective observation free of biases.

Yeshaswini Parime

August 1, 2024

Qualitative Research

✨What is evaluative research in the product development world?

Evaluative research is a vital tool to create a product or implement a project that meets its goals and is effective in the real world. Whether it's through improving user experience, understanding market needs, or guiding strategic decisions, it is an indispensable part of the process and beyond.

Nandini Chhabra

July 18, 2024

Qualitative Research

✨What’s the difference between basic and applied research?

This article discusses the contrasting nature of basic and applied research. Basic research aims to expand theoretical knowledge, while applied research focuses on practical problem-solving.

Avisikta Sinha

June 20, 2024

Qualitative Research

✨What do Figma, Miro and Notion have in common? We asked 4 power users.

Taking a look at how collaboration takes center-stage in modern workflows

Nimisha Raizada

June 6, 2024

Qualitative Research

✨How might Miro help you decode your brand’s value proposition?

In the digital world, engaging landing pages are crucial for conversions. Miro, an online whiteboard platform, is an effective tool for refining these pages. Researchers can conduct interactive sessions with participants on Miro to gather feedback and improve key landing page elements.

Tarushi Mohan

May 23, 2024

Qualitative Research

✨What are the steps to design a research study?

Whether using advanced tools like Miro and Notion or simpler ones like Google, the article stresses the need for a thoughtful approach and teamwork to make research better.

Tarushi Mohan

April 25, 2024

Qualitative Research

✨What are the pros and cons of focus group discussions?

Assessing the Advantages and Disadvantages of the FGD Methodology.

Spriha Dhand

April 11, 2024

Qualitative Research

✨Best practices for using the diary method in user research | Poocho

Discover the top best practices for using the diary method in user research. Learn how to collect meaningful insights, engage participants, and improve your study results.

Tarushi Mohan

November 9, 2023

Qualitative Research

✨Our favourite research analysis platforms

4 essential products for a holistic research analysis toolkit.

Tarushi Mohan

July 6, 2023