#justpoocho
Smart takes on people, products, and how research brings them together.
Blog Image
Featured

✨How to Build Confidence in Your First Participant Interview?

Nervous about your first participant interview? Learn expert tips on building confidence, engaging participants, and conducting effective research interviews.

Tarushi Mohan

August 17, 2023

All Blogs

Blog Image
User Research

✨How can card sorting help with brand research?

Card sorting helps companies understand customer perceptions by categorizing brand elements like features and values. This reveals themes and associations, refining brand messaging and positioning. It offers valuable insights by aiding in informed decisions and fostering growth.

Mehak B

December 24, 2024

Card sorting helps companies understand customer perceptions by categorizing brand elements like features and values. This reveals themes and associations, refining brand messaging and positioning. It offers valuable insights by aiding in informed decisions and fostering growth.

Blog Image
User Research

✨The future of UX Research in India: 5 trends to watch for in 2025

The future of UX research in India lies in understanding its growing, diverse digital audience. Here are 5 trends UX researchers should consider as we approach 2025. Businesses embracing these shifts will stay competitive and connect meaningfully with users across India’s vast and varied landscape.

Tarushi Mohan

December 12, 2024

The future of UX research in India lies in understanding its growing, diverse digital audience. Here are 5 trends UX researchers should consider as we approach 2025. Businesses embracing these shifts will stay competitive and connect meaningfully with users across India’s vast and varied landscape.

Blog Image
User Research

✨What are some common mistakes in user research and how to avoid them?

Mistakes in qualitative research, like biased questions, incomplete data, and ignoring context in IDIs, FGDs, and Diary Studies, lead to flawed conclusions and unreliable outcomes. Addressing these ensures findings are accurate, reliable, and reflective of genuine user experiences.

Tarushi Mohan

November 28, 2024

Mistakes in qualitative research, like biased questions, incomplete data, and ignoring context in IDIs, FGDs, and Diary Studies, lead to flawed conclusions and unreliable outcomes. Addressing these ensures findings are accurate, reliable, and reflective of genuine user experiences.

Blog Image
In-Depth Interviews

✨Why is participant diversity in research important?

Learn why participant diversity in research is important for better results, ethical practices, and real-world impact with examples from Apple, Google, and more.

Nimisha Raizada

November 14, 2024

Learn why participant diversity in research is important for better results, ethical practices, and real-world impact with examples from Apple, Google, and more.

Blog Image
User Research

✨Essential questions to decode your user's journey and improve engagement

Unpacking how users find and engage with your product is a goldmine of insights. From the first spark of interest to recommending it to others, each step reveals what makes them tick. Here’s a quick guide to help you make your product even better.

Spriha Dhand

October 24, 2024

Unpacking how users find and engage with your product is a goldmine of insights. From the first spark of interest to recommending it to others, each step reveals what makes them tick. Here’s a quick guide to help you make your product even better.

Blog Image
User Research

✨How is AI revolutionizing consumer data analytics for designers?

Consumer insights are crucial for businesses to understand customer preferences and behaviors. AI, with its machine learning power, helps collect, organize, and analyze vast data efficiently. This insight partnership enhances decision-making and boosts competitiveness in the market.

Tarushi Mohan

October 10, 2024

Consumer insights are crucial for businesses to understand customer preferences and behaviors. AI, with its machine learning power, helps collect, organize, and analyze vast data efficiently. This insight partnership enhances decision-making and boosts competitiveness in the market.

View all