Personas and Segmentation

Your users aren’t all the same. Your strategy shouldn’t be either.

In order to build a scalable business, it's important to understand the types of audiences that you are selling to.

Research different cohorts based on customer behaviours and build personas anchored in jobs-to-be-done, desired outcomes, etc.

Use structured empathy maps to explore responses to early ideas, messaging, or product directions before investing in full development.

Find hard-to-target users from a large consumer panel and do a deep dive into their motivations and fears to understand your own brand USP.

Studio’s empathy map template structures insights around what users feel, say, do, and think for a complete emotional snapshot.

Conduct sessions with picture-in-picture mode so you can see both user reactions and what they’re interacting with.

Let Poocho handle everything from recruitment to scheduling to payouts, so you can focus on getting to know your audience better.

Get access to templates that highlight different life stages and transitions so you can capture what has influenced customer decisions over time.

Ask your transcript questions to build more context around how customers say, do, think and feel about products and services.

Use Poocho to do meaningful customer segmentation