Research without the friction.
Insights without the wait.
The fastest, smartest way to do qualitative research—assisted by AI.
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We’ve turbocharged research for some of the best teams in the country
Caratlane logo
Perfetti logo
tata digital
glance
meesho
ormax
We’ve turbocharged research for some of the best teams in the country.
Caratlane logo
Perfetti logo
tata digital
glance
meesho
ormax
Caratlane logo
Perfetti logo
tata digital
glance
meesho
ormax
Caratlane logo
Perfetti logo
tata digital
glance
meesho
ormax
Qualitative research was due for a revolution.
You’ve put up with slow, clunky, and inefficient research for too long. Recruitment takes weeks. Scheduling is a nightmare. Transcripts pile up with no real insights. We fixed it.‍ Poocho is India's first research productivity tool that slashes time-to-insight by 90%—find the right people, automate logistics, and extract insights in hours, not weeks.
Recruit in minutes
On demand panel of 15,000+ vetted Indian consumers ready to engage
Run live sessions
Video calling, chat, file uploads, interactive features
Intelligent transcripts
Instant, searchable, and multilingual
Automate everything
Scheduling, reminders, and payouts—handled
AI-in-the-loop synthesis
Powerful templates that slice and dice your transcripts for different insights
Seamless organization
All your research data structured and organized in one secure place
Effortless collaboration
Centralized research hub, accessible across teams
Chat with your transcript
Use prompts to get answers to custom questions
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From real talk to smart insights, in one fell swoop.
With Poocho, you no longer need separate tools for recruitment, scheduling, and analysis—or extra hands to manage them. The platform brings it all together in one streamlined workflow, saving time, effort, and cost.
Recruit
01
Find Participants
Find the right participants from a 15,000+ strong, opt-in consumer panel, automate scheduling and payouts, conduct live interviews with ease.
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participants page showing all participants with filters
Automate
02
 Manage Studies
Track invites, schedules, and incentives—all in one participant dashboard. Monitor and act without switching views.
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manage studies page
Analyse
03
AI-Assisted Analysis
Turn conversations into insights, effortlessly. Upload interviews, let AI distill key themes, and uncover patterns in minutes, not weeks
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ai-assisted analysis
Share
04
Bring your team
Involve your team in the research process. With team accounts, stakeholders, designers, and decision-makers can collaborate in real time
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team page
Poocho shapes a better experience for researchers.
Our use cases span industries such as fintech, e-commerce, healthcare, lifestyle, and more, all centered around real conversations with real people.
Concept Testing
Quickly validate ideas with real users to minimize risk and ensure market fit.
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Competitive Analysis
Uncover competitor strengths and gaps through targeted research.
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Journey Mapping
Map customer touch points to enhance experiences and address pain points.
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User Testing
Find the right product users, uncover insights and refine decisions.
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Read what real researchers have to say
Don’t just take our word for it. Hear from researchers about their experiences with Poocho and the impact our technology has had on their research workflow.
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The AI tools from Entropy have revolutionized our workflow. Their adaptability and precision have set a new standard for our operations.
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Alex Johnson
CTO at TechInnovate
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We’ve seen a significant boost in efficiency since integrating Entropy's AI solutions. The personalized features truly enhance our customer interactions
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Emily Davis
Marketing Director at RetailPulse
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The predictive analytics provided by Entropy have been a game-changer for our strategic planning. We’re making more informed decisions than ever before.
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Michael Lee
CTO at TechInnovate
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The visual recognition technology has streamlined our processes and provided us with valuable insights. Entropy is a key partner in our success.
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Sarah Martinez
Operations Manager at Visionary Studios
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Thanks to Entropy’s AI-driven personalization, we’ve seen a dramatic increase in customer satisfaction and engagement. It’s truly exceptional.
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James Wilson
Customer Experience Lead at BrightPath
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The cybersecurity solutions from Entropy offer unparalleled protection for our data. We feel confident and secure knowing our systems are in good hands.
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John Thompson
IT Director at SecureNet Solutions
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Poocho is an incredibly innovative platform that makes user recruitment fast and effortless. The video-enabled calls are exceptionally seamless, ensuring a smooth experience throughout. We're excited about the future and can't wait to see the new features that will enhance the platform even further. Highly recommend it!
Rucha Deshmukh
Rucha Deshmukh
Sr. Associate, Brand Marketing, Meesho
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Poocho is (a) brilliant idea, it has been an amazing, thoughtfully created solution to address this. It was super easy and intuitive to use the platform and connect with great respondents not to mention economical and time efficient. We've already conducted two projects and would love to conduct more with the folks at Poocho.
Rohini Pandey
Rohini Pandey
Director - Strategy, Thought Over Design
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Poocho is a revelation. Rapid recruitment of and responsive participants delivered with a slick platform that takes away much of the familiar pain. And a helpful and courteous team to assist where needed. Highly recommend.
Simon Roberts
Simon Roberts
Co-founder and Partner at Stripe Partners
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The use of filters helped in identifying cities where there is a presence or not thereby facilitating decision making. The participants were genuine as profile data was self-fed and they had chosen to participate in the interaction based on their interest. Hence the quality of responses was good. Transcripts in English and Hindi were available instantly.
Chithra Parthasarathi
Chithra Parthasarathi
Senior Project Lead - Research, Ormax
Check out our blogs
Explore in-depth articles, expert perspectives, and practical research tips that track industry trends and keep you updated on what’s shaping the world of research.
Quote Icon
The AI tools from Entropy have revolutionized our workflow. Their adaptability and precision have set a new standard for our operations.
Image
Alex Johnson
CTO at TechInnovate
Quote Icon
We’ve seen a significant boost in efficiency since integrating Entropy's AI solutions. The personalized features truly enhance our customer interactions
Image
Emily Davis
Marketing Director at RetailPulse
Quote Icon
The predictive analytics provided by Entropy have been a game-changer for our strategic planning. We’re making more informed decisions than ever before.
Image
Michael Lee
CTO at TechInnovate
Quote Icon
The visual recognition technology has streamlined our processes and provided us with valuable insights. Entropy is a key partner in our success.
Image
Sarah Martinez
Operations Manager at Visionary Studios
Quote Icon
Thanks to Entropy’s AI-driven personalization, we’ve seen a dramatic increase in customer satisfaction and engagement. It’s truly exceptional.
Image
James Wilson
Customer Experience Lead at BrightPath
Quote Icon
The cybersecurity solutions from Entropy offer unparalleled protection for our data. We feel confident and secure knowing our systems are in good hands.
Image
John Thompson
IT Director at SecureNet Solutions

India's first research productivity tool. Poocho makes high quality research ridiculously easy. See how.

Schedule a demo