Qualitative Research
Probing in qualitative research: How to get deeper research interview insights
Good probing separates surface-level answers from deep, meaningful insights in qualitative research. In this post, we explore how researchers can use probing effectively during a research interview, from focus groups to in-depth interviews (IDIs), to reveal what participants truly think and feel.
Good probing separates surface-level answers from deep, meaningful insights in qualitative research. In this post, we explore how researchers can use probing effectively during a research interview, from focus groups to in-depth interviews (IDIs), to reveal what participants truly think and feel.