Social context is a key analytic in her process, be it the organizational structure of a financial corporation or a low-income neighborhood of immigrant voters.
In 2012 she began her Ph.D. in cultural anthropology from the Maxwell School of Citizenship and Public Affairs, Syracuse University. Along the way, she got herself a Masters in Public Administration. As part-academic/part-practitioner, she brings both theoretical and practical rigor to everything she touches.
Before Poocho, Taapsi was the in-house anthropologist for a bipartisan think-tank funded in part by the MacArthur Foundation and the National Science Foundation where she worked closely with state, city and civic authorities in California, New Jersey, Minneapolis and New York on a range of voter issues including ranked choice voting, participatory budgeting, vote-by-mail and language access. Prior to that she was a technical consultant on a six-year, multi-million dollar Caribbean local economic development project funded by the Canadian government.
Cumulatively, her work has led to research papers, webinars, reports, conference presentations, and even a design-led collaborative Usability Testing Toolkit. In a different life, Taapsi was a features reporter with CNBC-TV18 in India. She currently sits on two boards within the American Anthropological Association - the Members’ Programmatic Advisory and Advocacy Committee (MPAAC) and the National Association for the Practice of Anthropology (NAPA).
He also serves as an advisory board member to Causalens Inc, a deeptech AutoML solutions for enterprises and Copra Inc, a global leader in white-labelled coconut products for clients like 7/11, having helped raise their Series A round. He has previously invested in Ticker Tags (sold to MScience) and Estimize.
Aakarsh was the Director of Product & Strategy at Third Point, a $15Bn Hedge Fund, where he co-founded and led their data science team. At Third Point, Aakarsh also oversaw the due diligence and investment into Enigma Technologies $95mm Series C round, led by NEA and Third Point.
Aakarsh was previously Senior Product Manager at FactSet where he was responsible for re-architecting FactSet's core analytics platform servicing over 100,000 enterprise clients. Aakarsh came to FactSet from Revere Data, where he led their Sales & Products efforts and transformed the company into a high margin alternative data business.
Aakarsh holds a dual Bachelors in Computer Science and Economics from Ohio Wesleyan University.
Taapsi is an applied social scientist with a doctorate in cultural anthropology. She is an expert in exploratory and evaluative research based on ethnographic analysis, participant observation, stakeholder interviews, and focus group interaction. Her past clients include the National Science Foundation-funded Center for Civic Design, the multi-million dollar CARILED project in Trinidad, and a global fintech company in New York. She currently sits on the MPAAC board within the American Anthropological Association. In a different life, Taapsi was a features reporter with CNBC-TV18 in India.
Prior to starting Poocho, Aakarsh was Director of Product & Data Strategy at Third Point, a $17bn Hedge Fund in New York. He previously worked at FactSet, a Fortune 500 company, where he was responsible for a $100mm product line. Prior to FactSet, Aakarsh was the Director of Client Solutions at Revere, an alternative data startup sold to FactSet in 2013.
Aakarsh holds a Dual Bachelors in Computer Science and Economics from Ohio Wesleyan University. He is currently serving as an Advisory Board member at CausaLens and Copra Inc.
Shruthi has inhabited the worlds of advertising, media and communication arts for over a decade. As Senior Art Director with Ogilvy and Grey Global Group she has conceptualised, created and overseen advertising campaigns for large multinational brands around the world including Google, Amazon, Vodafone and Mattel. As an illustrator and graphic designer, she collaborates and consults with art curators and retailers, corporates and not-for-profit organisations. Shruthi is a graduate of MICA, Ahmedabad.
Lenold is a business problem-solver, marketing enthusiast and a geek of all things bizarre!
With 10+ years of experience in Tech Marketing under his belt, he currently advises high growth businesses and startups to create impactful brands, reach new audiences and and set up business processes. Lenold led global marketing and creative services at Radix where he helped the business grow from infancy to becoming the world’s largest new domain registry with over 5mm registrations.
When he isn’t advising clients, you can find him brewing and sampling specialty coffee, gorging on the best street food in the city or looking for his next photography expedition.
Dan is a tech leader, passionate prototyper and forever tinkerer. He is equally adept at quickly bringing ideas to fruition as he is at laying down foundations that scale. Currently Dan is a Engineering Manager at Vettery, one of the fastest growing recruiting tech companies in New York. Previously, Dan was the technical cofounder of DojoMojo, where he grew the engineering org to over 10 talented engineers, supporting over 5000 brands using DojoMojo to send over 200mm lead generation emails.
In his spare time, Dan is actively producing political satire on YouTube while learning to play the Didgeridoo to ever growing crowds. Fun Fact: Dan grew up in Thailand and studied at the International School of Bangkok.