Competitive Analysis

Don’t just compete. Dominate with data-backed decisions.

Your competitors are shaping user expectations. Understand what’s working for them, what’s not, and where you can stand out by getting real people to show you in real time.

Use Poocho to benchmark against competitors before making your next move

Find what keeps users loyal to competitors

Understand your competition to identify what’s working and where you can create a real advantage.

Test competitor experiences before making your next move

Observe how users interact with rival products, websites, or apps to uncover strengths and pain points that can inform your strategy.

Find gaps before they become lost opportunities

Spot what competitors are overlooking so you can fill the void—whether it’s a missing feature, a better user flow, or a more compelling brand message.

How Poocho can help

Poocho makes competitive analysis sharper, faster, and more actionable. Whether you're evaluating a rival's product experience, testing their messaging against yours, or uncovering gaps in their user journey, we connect you with the right people and the right tools to give you a competitive edge.

Screen sharing

Watch real users navigate competitor websites or apps in real time. Observe their journey, pain points, and preferences to uncover what’s working and what’s not.

Extended profiles for precise targeting

Go beyond basic demographics. Use detailed participant profiles with 20+ data points to find users who match your competitor’s customer base.

Screen the way you want

With file and audio uploads in screeners, collect receipts, screenshots, or app usage data to verify real-world product interactions before you select the participant.

Brand insights template

Get instant access to AI-assisted reports for competitive benchmarking and opportunity mapping after a live session.

“Product Journeys” template

Studio’s in-built template helps you quickly identify how users experience competitive product workflows and where gaps that you can capitalize on.

Smarter competitive analysis starts here. Try it with Poocho.

Schedule a demo