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✨What’s the difference between basic and applied research?

This article discusses the contrasting nature of basic and applied research. Basic research aims to expand theoretical knowledge, while applied research focuses on practical problem-solving.

Avisikta Sinha

June 20, 2024

In-Depth Interviews

✨What do Figma, Miro & Notion have in common? We asked 4 power users.

Taking a look at how collaboration takes center-stage in modern workflows

Nimisha Raizada

June 6, 2024

Qualitative Research

✨How might Miro help you decode your brand’s value proposition?

In the digital world, engaging landing pages are crucial for conversions. Miro, an online whiteboard platform, is an effective tool for refining these pages. Researchers can conduct interactive sessions with participants on Miro to gather feedback and improve key landing page elements.

Tarushi Mohan

May 23, 2024

User Research

✨Thinking about a career in UX Research?

Landing a UX research internship or job involves a strategic approach and a blend of skills that go beyond mere qualifications.

Yeshaswini Parime

May 9, 2024

Qualitative Research

✨What are the steps to design a research study?

Whether using advanced tools like Miro and Notion or simpler ones like Google, the article stresses the need for a thoughtful approach and teamwork to make research better.

Tarushi Mohan

April 25, 2024

Qualitative Research

✨What are the pros and cons of focus group discussions?

Assessing the Advantages and Disadvantages of the FGD Methodology.

Spriha Dhand

April 11, 2024

User Research

✨What is empathy mapping and how do I do it?

Empathy is the key to understanding your customers and their needs. One of the widely used templates for practicing empathy in user research is the empathy map.

Spriha Dhand

March 28, 2024

Qualitative Research

✨What should you avoid when framing research questions?

Crafting the right research questions is the cornerstone of any successful research endeavor. But do you know what not to ask?

Prerna Chauhan

March 14, 2024

User Research

✨How do you recruit for User Research?

Getting the right participant for a study is integral to the success of user research companies. Let's answer some big questions about recruiting.

Nimisha Raizada

February 29, 2024

In-Depth Interviews

✨How can Instagram help you recruit research participants?

Looking for a large consumer base for recruitment? Instagram has you covered! Here are some techniques we learnt from our own recruitment process on this platform.

Prakriti Kumar

February 15, 2024

Marketing

✨How can personas help you find your target audience?

A walkthrough of how personas help for laser-targeted marketing campaigns

Nimisha Raizada

February 1, 2024

In-Depth Interviews

✨What is the significance of informed consent?

Your guide to getting the very basics of user research right.

Ananya Mavinkurve

January 18, 2024