Poocho

✨How can card sorting help with brand research?

Card sorting helps companies understand customer perceptions by categorizing brand elements like features and values. This reveals themes and associations, refining brand messaging and positioning. It offers valuable insights by aiding in informed decisions and fostering growth.

Mehak B

December 24, 2024

User Research

✨The future of UX Research in India: 5 trends to watch for in 2025

The future of UX research in India lies in understanding its growing, diverse digital audience. Here are 5 trends UX researchers should consider as we approach 2025. Businesses embracing these shifts will stay competitive and connect meaningfully with users across India’s vast and varied landscape.

Tarushi Mohan

December 12, 2024

User Research

✨What are some common mistakes in user research and how to avoid them?

Mistakes in qualitative research, like biased questions, incomplete data, and ignoring context in IDIs, FGDs, and Diary Studies, lead to flawed conclusions and unreliable outcomes. Addressing these ensures findings are accurate, reliable, and reflective of genuine user experiences.

Tarushi Mohan

November 28, 2024

User Research

✨Essential questions to decode your user's journey and improve engagement

Unpacking how users find and engage with your product is a goldmine of insights. From the first spark of interest to recommending it to others, each step reveals what makes them tick. Here’s a quick guide to help you make your product even better.

Spriha Dhand

October 24, 2024

User Research

✨How is AI revolutionizing consumer data analytics for designers?

Consumer insights are crucial for businesses to understand customer preferences and behaviors. AI, with its machine learning power, helps collect, organize, and analyze vast data efficiently. This insight partnership enhances decision-making and boosts competitiveness in the market.

Tarushi Mohan

October 10, 2024

User Research

✨ Understanding User Journeys: A Blueprint

A user journey in qualitative research maps how people interact with a product or service, from trigger to post-action. Researchers gather insights by observing behaviors and talking to users. Poocho’s template outlines key stages, helping businesses design products that better meet user needs.

Tarushi Mohan

August 29, 2024

User Research

✨5 UXR agencies in India to check out

UXR firms in India aid businesses to stay ahead in the digital race by deciphering user behavior and preferences with precision. Here are some relevant UXR companies that are shaping the future of user-centric design in India's tech landscape.

Avisikta Sinha

July 4, 2024

User Research

✨Thinking about a career in UX Research?

Landing a UX research internship or job involves a strategic approach and a blend of skills that go beyond mere qualifications.

Yeshaswini Parime

May 9, 2024

User Research

✨What is empathy mapping and how do I do it?

Empathy is the key to understanding your customers and their needs. One of the widely used templates for practicing empathy in user research is the empathy map.

Spriha Dhand

March 28, 2024

User Research