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✨What did recruitment outreach across two cities teach me about “culture”?

Observing buyer behavior can sometimes lead to overlooking socio-cultural factors, which are crucial influences on consumers' choices.

Tarushi Mohan

January 4, 2024

User Research

✨Trend Alert: How can brands up their user research game with AI?

Tips on leveraging the newest tech in your research process.

Ananya Mavinkurve

December 7, 2023

Qualitative Research

✨Best practices for using the diary method in user research | Poocho

Discover the top best practices for using the diary method in user research. Learn how to collect meaningful insights, engage participants, and improve your study results.

Tarushi Mohan

November 9, 2023

In-Depth Interviews

✨How do you find the perfect study participants on LinkedIn?

Looking for study participants on LinkedIn? Discover expert tips to find and connect with the right professionals for your research—no Premium needed! 😉

Prakriti Kumar

October 12, 2023

In-Depth Interviews

✨How to build rapport in your first online interview | Poocho

Learn proven ways to build rapport in your first online interview. Make participants feel comfortable, encourage honest sharing, and improve the quality of insights.

Tarushi Mohan

September 14, 2023

In-Depth Interviews

✨How to Build Confidence in Your First Participant Interview?

Nervous about your first participant interview? Learn expert tips on building confidence, engaging participants, and conducting effective research interviews.

Tarushi Mohan

August 17, 2023

User Research

✨Top 5 user research methods for meaningful user insights

Discover the top 5 user research methods to gather meaningful insights, improve user experience, and better understand your audience effectively.

July 27, 2023

Qualitative Research

✨Our favourite research analysis platforms

4 essential products for a holistic research analysis toolkit.

Tarushi Mohan

July 6, 2023