Your ideas are great. But guesswork is expensive.

Poocho is an online marketplace connecting researchers and consumers through authentic video-based conversations. #userresearch

Brands that love us

On-demand access to an Indian panel.

The Poocho Network is a community of Indian consumers using online and offline products and services. These are individuals who have signed up to participate in user research studies so chances of them actually showing up to a session are very high. As high as 95%.

Scheduling sessions just got dead simple.

We’ve cracked the code on how to sync up researcher and participant calendars. And if that isn’t enough, then automated reminders and an easy rescheduling option should make managing time a whole lot easier for new and experienced researchers alike.

Participants get paid. You get notified.

You can say good bye to excel to track your incentive payouts. With our pay-as-you-go pricing model, you define your incentive amount just once. Payout links are automated and distributed after each completed session so you don’t have to close the loop.

We offer human assistance every step of the way.

Every account is assigned a research ops specialist to guide you through your journey of collecting user insights. As an added service, we offer moderator support if you’d rather have one of Poocho’s trained researchers run your sessions for you. You can still join in as an observer!
"The way you guys went about the research gave me more confidence in the process and in using ethnographic research methods. You could see the details for each customer. You could see the granularity of the study. The amount of data that came out was the most important."
Avnish Anand
Co-founder & COO, CaratLane

One simple solution for all the asks.

Whether you’ve done user studies before or not, our platform covers all the major research workflows.

Find

  • 1000s of Indian profiles
  • Demographic filtering
  • Verified social links
  • Screeners
  • Automated invites
Onboard
  • Automated scheduling
  • Automated reminders
  • Participant tracker
  • Study dashboard
  • Research ops support
Incentivize
  • Pay-as-you-go plan
  • Flexible incentives
  • Automated payout links
  • UPI, bank transfer support
Share
  • Add team members
  • Add session observers
  • Download recordings

Finding the right people just got a whole lot faster.

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