Foundational research will save you time and development cost.
Unpack competitive behaviours
Recruit users of competitive products and understand their likes and dislikes to shape your own value proposition statement.
Map out buyer journeys
Define your GTM strategy by having conversations around the how, when, where, why and what of user behavior.
Test early prototypes
Screenshare your high or low fidelity design prototypes with real people and get their feedback before your get your product team involved.