In this latest episode of Down & Dirty, Taapsi sat down with Syam S. Pillai, a digital marketing specialist and SEO expert with over 15 years of industry experience. Syam is the founder of three startups, including the innovative QHRS specializing in psychology and mental health consultation for kids and parents. He currently plays a pivotal role in the Kerala Digital Marketing Agency, catering to a diverse range of clients from industries like tourism, Ayurveda, e-commerce, hospitality, healthcare and more.

ChatGPT is the tool of choice for this seasoned professional. Initially skeptical when ChatGPT was just a buzzword, Syam quickly became addicted to its capabilities after experimenting with its prompts.

Highlights from the episode include:

• Learning the ropes: “There were many tools available pre-ChatGPT but nothing worked the way ChatGPT worked.” Syam shares how he came to know about ChatGPT and the avenues he explored to learn more about the tool.
• How ChatGPT changed the game: “It [ChatGPT] helps us save 50% of our time, efforts and money.” Syam reveals how this tool has transformed the way his digital marketing company operates.
• Creating Human-Centric Content with ChatGPT: As a digital marketer, Syam focuses on creating content that is “user focused, user generated and human-centric.” By prompting the virtual assistant to adopt specific copywriting standards, he has been able to generate high quality content that doesn’t sound AI-like.
• Role of a Digital Marketer in the AI Era: Syam believes that digital marketing jobs are here to stay and, while tools like ChatGPT play a crucial role in content generation, they are not a replacement for the expertise of a digital marketer.

Tune in to the full episode to hear more about Syam's insights and experiences with ChatGPT. 

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👋PS: If you would like to talk about your favorite professional tool on our podcast, write to us at podcast@poocho.co!

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