Our beginning

The idea for (the equivalent of) Poocho came into being towards the end of 2016. It took us another three years to officially set up shop in 2019 with an audacious mission to make people-research accessible to all.  “Pray, how?” You might ask. By integrating responsible technology into our processes and methods so we can focus on transforming people-insights into solutions that are straightforward, clear and useful for all. #feetontheground #headintheclouds

What we stand for

Build relationships.

This is at the core of our DNA. Be it clients or participants, we believe that building genuine relationships is the most meaningful way of doing business.

Always think context.

Context is the secret sauce, the “X” factor, in understanding how people make sense of their world, and it’s what we are obsessed with understanding.

Protect the participant.

We will always protect our participants above and beyond the call of duty. It’s the least we can do for the access they give us to their worlds.

Trust the information.

We’re on a quest to prove to everyone that collecting qualitative data is a scientific process because it is.

Keep innovating.

We are constantly re-thinking traditional approaches to qualitative research in order to make insights more relevant for our clients.

We are rigorous researchers, smart strategists and wicked designers.

Dr. Taapsi Ramchandani
Co-founder/CEO
Taapsi is an applied social scientist with a doctorate in cultural anthropology. She brings over a decade of experience in qualitative research to Poocho where she leads the team effort to develop India's first UX research platform for recruiting, scheduling and running D2C and B2B user interviews. She is an Aspen Ideas Scholar and an ex-board member of the American Anthropological Association.

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Yogitha Paladugu
Co-founder/CTO
Yogitha has over 15 years of experience working with tech giants like Qualcomm, Cisco, Microsoft and Nvidia where she's designed and developed a wide range of products from firmware and datacenter orchestration systems to full-stack web application development. Her expertise lies in various programming languages and technologies as well as defining and building successful products and teams as virtual CTO for startups like RubanBridge & Clinikk.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

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Aakarsh Ramchandani
Co-founder/Advisor
Aakarsh advises Poocho on its machine learning and product strategy. He currently oversees Corporate Strategy at RavenPack, a language AI company and serves as an Advisory Board member at CausaLens, Knoema and Copra Inc.

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The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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How to customize formatting for each rich text

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Aleema Seadath
Advisor, Product & Payments
Aleema has 17 years of experience in product, particularly Payments and Money Remittances. Her work spans development, management and strategy assignments in large multinationals including Mastercard and SingTel.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Tarushi Mohan
Researcher
Tarushi holds a Masters in Sociology from the University of Hyderabad. She has previously interned with Nielsen, HDFC and the RightWalk Foundation. In her free time she likes to play with her five indie pet dogs.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Swasti Acharya
Researcher
Trained in sociology and anthropology, Swasti has done brand work in the fashion and lifestyle industries. Her fieldwork includes themes in consumption, digital humanities, and medical anthropology. She’s that person who loves making lists.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Priyanka Garegrat
Writer
Priyanka is a creative-writing professional who's worked for brands like DNA, Amar Chitra Katha, Mid-day and The Hindu. Her exposure to both print & digital media allows her many opportunities to exercise her vivid imagination - something she continues to cherish.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Richa Thakur
Marketing Partner
Richa is a brand marketer with over a decade of expertise in brand strategy, digital communication and public relations. She's worked with clients like Conde Nast, Rolex, Oberoi Hotels and even the Rotary Club of Bombay.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Anand Bongir
UI/UX Design Partner
Anand is a product and web designer with 6+ years experience in designing interfaces and consulting with early-stage companies including Cred and 18th Parallel. His first love was Wordpress but he's become a Webflow guy.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Shruthi Venkataraman
Art & Design Partner
Shruthi is an illustrator and graphic designer who worked as the Senior Art Director at Ogilvy and Grey before charting her own course. Her clients include Google, Amazon, Vodafone and Mattel. Btw, she adores cats.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Sumeet Iyer
Researcher, Alum
With a background in design management, Sumeet has spent 17 years working across research, strategy, and service and experience design. He is also constantly making space on his phone for photos of his cats.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Saumya Sharma
Researcher, Alum
Saumya is a research professional with 13 years of experience in visual ethnography, qualitative methods and also software management. She was most stoked about starting her teaching career in February 2017.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Shivani Govind
Researcher, Alum
Shivani is a brand strategist and researcher who is eternally curious about the intersection of people and culture. Strike up a conversation with her and you'll be talking about marketing, communications and design all at once.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Shivani Gopalkrishna
Researcher, Alum
Shivani is a researcher with a long affair with Japan through study, work and lived experience. Back in India, she's applying ethnographic methods to understand how consumers engage with brands within the rich context of culture.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.