We are a team of passionate researchers who have been in the business of extracting ideas from insights long enough. We specialize in data-driven, beautifully crafted solutions that will give your business the power to innovate, strategize, pivot and even disrupt. All by putting people first.
Leverage our extensive experience launching Enterprise B2B and B2C products globally. We help you build detailed user personas, validate product assumptions and truly understand and contextualize the needs of your High Expectation Customers (HXCs).
We help you develop a content strategy that is based entirely on what your people seek, desire, and expect from your platform. First, we synthesize culturally relevant textual and visual insights of your target audience and then distill it down to core value-add(s) as experienced by your HXCs.
Our experts know how to identify bottlenecks and conduits in your support and engagement teams, map customer expectations to internal personas and identify organizational improvements to drive efficiency and reduce redundancy.
Already have a kickass Design and Product team? Poocho mentors Design and Product teams on the art and science of actionable user research and how best to incorporate it into your process using your own customers.